Top 20 Benefits of Content Marketing for Business Owners

The major benefits of content marketing are improved brand visibility and reputation, higher website traffic, increased customer loyalty and long-term continuous ROI.

In this post, I will share with you the benefits I have personally enjoyed from utilizing content marketing as a strategy for making my educational blog, Cegast Academy gain traction.

So as you can see, it is not like I’m just repeating what someone else is saying about the advantages of content marketing.

My thriving educational blog, Cegast Academy, and the brand that it promotes are evidence of the amazing benefits any business owner stands to gain by making content marketing a key part of their overall marketing strategy.

Is content marketing worth it? The simple answer is yes, content marketing is worth all the effort that you can put into it.

So if you are ready to know the reasons why you need to start content marketing for your business, you can have them right away.

Definition of Content Marketing

Let’s begin with a brief definition of content marketing.

Here is what I consider to be one of the best definitions of content marketing. I pulled it from the Content Marketing Institute website.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Another extremely useful definition of content marketing I would like to share with you comes from Mailchimp, the popular email marketing service provider.

Content marketing is the development and distribution of relevant, useful content – blogs, newsletters, white papers, social media posts, emails, videos and the like – to current and potential customers. When it is done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consisten content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action

Content Marketing Institute

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Major Features

Here is a quick look at the major characteristics of content marketing.

  • Content marketing is an inbound marketing strategy
  • It cuts across all industries. Content marketing is very effective irrespective of the nature of your business. In fact, it practically works in whichever niche you apply it
  • Not only does content marketing attract customers, but it also builds their engagement with your brand and retains a lot of them.
  • Websites, blogs, video-sharing platforms like YouTube, social media accounts and online forums are some of the key vehicles for executing an effective content marketing strategy.
  • Serious content marketing professionals rely heavily on the best Content Management System(CMS) platforms to execute their marketing plans. Popular examples are WordPress, HubSpot CMS Hub, Drupal, Shopify, BigCommerce, Wix, Joomla, Ghost and Magento.
  • Content marketing is a means of providing information that educates, guides and advises customers.
  • It employs a friendly and engaging tone in all interactions with its target audience.
  • Every serious content marketing plan has a well-defined, targeted audience.
  • At the core of every content marketing strategy is a product or service that provides value to potential customers.
  • Lead magnets are an essential component of content marketing.
  • Email list building is critical for any effective content marketing effort.
  • Finally, every content marketer who desires to achieve the best results possible does not take the acronym E-A-T lightly. It stands for Expertise, Authoritativeness and Trustworthiness. Together, these elements in each blog article you publish go a long way to establishing your credibility.

Content Marketing Examples

Let’s have examples of tools deployed by serious content marketers.

I have personally used a good number of the below content marketing tool examples. And they keep producing the results that I need.

However, I’m yet to try some of them as seriously the way I would love to.

So go ahead and try those that you consider essential for achieving your core business objectives.

  • Blogs
  • Social Media Posts
  • Emails
  • Newsletters
  • Videos
  • Podcasts
  • Whitepapers

Content Marketing Benefits List

It is now time to find out the top benefits of content marketing. They are ample proof that content marketing can be an effective marketing strategy for any business – big or small.

The list below is best for you if all you need is a concise summary of the advantages of content marketing.

Otherwise, you might want to check out a more detailed explanation of each benefit of content marketing.

Why Content Marketing is Worth It 1-10

1. Content marketing attracts customers to your business. This applies to both online and traditional offline businesses.

2. It positions you as an authority in your niche.

3. Another benefit of quality content marketing is that it builds trust with your audience.

Thus, content marketing is a dependable tool for building customer loyalty.

4. It has been proven that effective content marketing drives traffic to high-value web pages.

5. It educates your customers and allows them to make quicker buying decisions.

6. As a result, content marketing increases engagement and drives conversions. Members of a properly engaged audience are more likely to buy from you instead of your competitors when the time comes.

7. It facilitates communication between the business owner and clients.

8. Furthermore, content marketing is a wonderful marketing strategy because it works for practically every industry.

9. It creates opportunities for multiple income streams. For example, besides the income generated from your primary product, you can also earn revenue from display ads, affiliate marketing, YouTube videos, speaking gigs, brand deals and online courses.

10. Content marketing can drive ad revenue since it leads to massive production of site content and increased page views.

Final 10 Advantages of Content Marketing

11. It ensures higher visibility for the business on search engine result pages (SERPs).

13. Every website loves to achieve a higher domain authority. Content marketing can make this possible through the consistent publishing of expert and trustworthy blog articles.

13. Bloggers and influencers who invest in collaboration with other content marketers attract a lot of referral traffic.

14. Content marketing results in improved brand awareness and reputation and all its added benefits.

15. It increases social media traffic and followers.

16. Content marketing is not as expensive as other forms of marketing. In other words, the financial costs are very low. In most cases, the only upfront investment you will make is your time and energy.

17. The ROI is consistent and long-lasting when it begins to manifest.

18. Thus, content marketing is an effective means for earning passive income in any niche market.

19. You can build your email list faster through effective content marketing.

20. It establishes your brand as a thought leader in the industry.

Final Thoughts

Content marketing has taken the global business environment by storm. Today, the available digital marketing industry statistics show that blogging, email marketing, affiliate marketing and social media marketing are becoming the number one choice for most marketing professionals.

Surely, you wouldn’t want to be left behind if you’re an entrepreneur who has a product to sell. I trust that the above benefits you stand to gain by implementing a content marketing plan will motivate you to give it serious thought.

And in case you have already started but are facing challenges, you will be encouraged to keep up the effort. Remember, in content marketing, the results may not come early but they will certainly come. It’s only a matter of time.

I’m speaking directly from my personal experience.

And when they do, you will simply love it.

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Ralph Nyadzi is a self-published author and educational blogger at Cegast Academy. He took his first baby steps as an online publishing entrepreneur in 2016 and hasn't looked back since. He lives in the Central Region of Ghana with River, his adorable pet cat.

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