Delve Deeper: 200+ Unconventional Health and Wellness Sub-Niches

I strongly advise that you go for at least one of the over 200 health and wellness sub-niches in this post. That is if you have the passion, experience or qualification in this area. As a beginner blogger, remember that not all niches or sub-niches are good for you.

DISCLOSURE. This post may contain affiliate links. I will receive a commission, at no extra cost, if you use any link to buy something. Thanks.

Here is one vital lesson my own blogging journey has taught me: Your experience with a chosen blog topic backed by your interest in it is arguably the most important requirement for succeeding with all sub-niches including health and wellness.

So if you think you’ve got what it takes to blog about health and wellness topics dear to the hearts of your target audience then you can consider the ideas I’ve shared in this post.

Otherwise, you might as well want to choose another blog topic such as entertainment, education or relationship.

Sub Niches in Health and Wellness.

Some popular health and wellness sub-niches are dental care, anxiety, depression, weight loss, nutrition, mental health, skincare, hair loss and diabetes.

However, there are even more creative ways of choosing a profitable health and wellness blog topic.

You’re about to see a long list of health and wellness niche ideas. Choose the one that resonates with you most and start building your dream health and wellness blogging business.

One more thing. The list goes beyond the mainstream and overhyped wellness niche topics. In fact, it identifies more innovative micro niches for any beginner blogger.

Are you a health professional or someone with a college degree or diploma in health looking for ideas to start a niche blog that showcases your expertise? Maybe you are just an everyday individual with a passion for helping people overcome specific health challenges.

Whatever your background or interest is, you can find your unique space writing about at least one of these health-related sub-niches.

Let’s begin with a clear understanding of what a health and wellness niche blog is all about.

Health and Wellness Blog: Meaning

A health and wellness niche blog publishes content related to any area of the health industry to help people deal with their health challenges or improve the healthcare delivery system.

Please note that what a health blogger might decide to create content about may have little to do with the major concerns of a highly qualified medical practitioner or health institution.

Decide on Your Type of Health and Wellness Post

What are your interests, goals and areas of expertise? Let these guide your content strategy. You can choose one or more of the below health and wellness blog content types.

Informational Posts

These are carefully written blog articles that inform or educate readers about the health topics they care about.

For example, an article which answers a search engine query like ‘What are the symptoms of Cytomegalovirus?’ will focus on giving reliable information regarding that health topic.

You will realize that this type of blog post can be quite technical and, therefore, not the best choice for a non-professional. You may have to play it safe and leave it to expert writers on blogs like WebMD and Mayo Clinic. I’m saying this with my mind on Google’s Your Money Your Life (YMYL) standards set for highly sensitive and technical niches like health and personal finance.

At the same time, nothing stops you from discussing your personal experience with the symptoms of common ailments like malaria and cholera. Your tone and a disclaimer will show them that you are not pretending to be a medical expert.

Instructional Posts

The instructional health post may show the reader how to go about a specific health challenge, apply first aid treatment or use a piece of medical equipment.

For example, this post from the Mayo Clinic about how to apply first aid to electric shock is an example of your typical health instructional blog post.

Motivational Posts about Health and Wellness

The third type of health and wellness blog article motivates the reader. You know, sometimes all that someone needs to overcome a health challenge is a friendly and supportive voice that tells them their condition can be overcome.

It’s up to you to decide if you want to focus on just one of the above types of health niche blog posts. Another interesting approach is to create categories where you produce content under each on the same blog.

Next, let’s find out who can make the desired impact with the various health and wellness sub-niches you will discover shortly.

Can you be a health and wellness blogger?

The truth is health and wellness blogging is not for professional medical doctors or nurses alone.

Granted, Google’s Your Money or Your Life (YMYL) page standards policy is a critical factor that any aspiring health and wellness content creator must consider.

You want to make sure that you know what you’re doing when blogging about sensitive health and fitness topics. Do not forget that the information and advice you give will not only impact people’s health but also their financial wellbeing.

But this does not mean one must have a chain of college degrees in health to write about daily health issues.

You too can find a suitable sub-niche or micro-niche in health if you can boast of at least one or two of the following:

  • Passion for matters about health, fitness and longevity

Practical knowledge of basic daily personal hygiene

Desire to help others deal with health issues you are familiar with.

  • Formal education from a health institution
  • A health degree, diploma or certificate
  • Personal experience dealing with a particular health issue

Stay within your comfort zone for once.

Please this is not about motivation for your personal development. We are talking about issues that can impact the lives of others in unimaginable ways.

This is why whatever health and wellness sub-niche you settle on must be determined by your level of qualification or interest and experience. So your comfort zone is good for you in this matter.

For instance, you might want to reconsider the decision to blog about medical conditions among veterans such as post-traumatic stress disorder (PTSD) if you have had no formal training, experience or qualification in that area.

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Again, while it may be possible for anyone to blog about certain aspects of disease prevention, sanitation or personal hygiene, topics such as virology, hormones, diabetes and medical research are better left to qualified health professionals.

The below ideas will show you what it takes to be a health and wellness blogger even though you are an expert from Johns Hopkins School of Medicine.

Differentiation is key.

It is not sufficient to just do what everyone else is already doing.

While many health and wellness sub-niches are best suited for professionals in the health sector, there are multitudes of micro-niches that even non-professionals can blog about.

This is where passion, past personal experience and the desire to help others overcome their daily health challenges come into play. These are more important than a professional degree or certificate in a health-related course.

Just look around and you will find many personal and lifestyle bloggers focusing their blog content on practical daily health challenges and how to deal with them. One good example is The Art of Healthy Living.

So whether you are a practising health professional, a retired midwife, a pharmacist or an ordinary individual passionate about family health matters, there is enough room for you to build a unique profitable blog under a few of the health and wellness sub-niches I am about to show you.

Get creative about choosing your health and wellness sub-niches.

Due to the high level of competition in the health and wellness blogging niche, you need to be creative with your choice of health and wellness sub-niches. This is critical for you to take control of your own slice of the market.

In other words, the smartest move you can make is to get out of the box and craft health and wellness niche ideas that most bloggers have not already considered.

Resist the temptation to follow the crowd and pick one of those popular sub-niches. It may be hard for you to rise above the fold, so to speak.

Do not get me wrong. I am by no means saying that a beginner health niche blogger can’t make it to the top of the search engine result pages (SERPs) with content based on a ‘saturated’ health topic.

Indeed, with the right SEO and promotional strategy, a newbie health blogger can come from nowhere and consistently maintain the top position on the SERPs. It has happened many times.

However, not many people will be able to perform this extraordinary feat in a highly competitive niche like health.

This is why our next point is equally important.

Niche down to build authority.

This does not necessarily mean that you must follow a health and wellness blog topic that is wildly different. You only need to tweak one or two popular blog topics within your niche.

Identify a small enough area of the topic that you think is substantially underserved and then create content to serve the people looking for answers under that specific topic.

You will find below a large number of innovative health and wellness micro niches that not too many bloggers have thought much about.

Just take one or two of these health and wellness micro niches and start writing blog posts.

And as you do so, do not forget to follow these easy-to-implement SEO tips. They will make it easier for your health and wellness articles to perform well on Google and other search engines.

Health and Wellness Niche Ideas

So here we are, finally. You can now have your list of health and wellness sub-niches.

Like I said earlier, a lot of these health niche ideas are unconventional micro niches. Each one of them has the potential to help any beginner blogger start and grow a super profitable health niche blog.

I will do my best to group all similar wellness sub-niches under one relatable category.

Popular Health and Fitness Sub-Niches

Let’s begin with the commonest health and wellness sub-niches you will likely hear most people talk about. These are also the ones that a lot of health bloggers are already into.

In many cases, too, they tend to deal with broader topics and much larger audiences than you will find with the micro niches I will introduce to you later.

Therefore, don’t be surprised if you find that trying to make your blog in any of these sub-niches to rank high on Google has become an uphill task.

Here they come.

Weight loss

Dental care

Mental health





Hair loss



Fat loss


Noise exposure and health

Dust and health






Healthy eating

Common diseases

Non-disease health challenges


Care for older people

Preventive health

Emotional health


Lifestyle health challenges

Curative health

Lifestyle diseases

Environmental Quality

Personal hygiene

Occupational health


Plant medicine

First aid

Traditional medicine

Spiritual healing

Medical research


Substance Abuse


Physical activity

Higher weight and obesity



Yeast infection

Professional Health Hazards

Work-related health challenges/occupational health

Health and wellness coaching

Wellness consulting

Healthcare access

Sexual and reproductive health


Antenatal health

Postnatal care



Community Health


Innovative Health and Wellness Micro Niches

What comes next is a random selection of much smaller health and wellness niche ideas. Most of these health niche blog topics are a tiny and more manageable part of the wellness sub-niches we saw earlier.

Sometimes all you need to do is take any health and wellness niche topic and see if you can carve a smaller and more focused micro-niche out of it.

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Foods and Nutrition

Diet and nutrition for older people

Nutrition for healthy children

Nutrition for teenagers

Food and diet for weight loss

Diet for high blood pressure

Food and diet for hair growth

Food and diet for weight gain

Nutrition and diet for pregnancy

Diet for athletes

Low carb diets

Healing foods

Diet for post-surgery recovery

Food-related health problems

Health and a Specific Demographic

It is possible to make your choice from health and wellness sub-niches about specific segments of the population. You might want to consider the following.

Health problems in pregnant women

Common ailments in a specific age group

Baby care

Common health problems among older people.

Common male health problems

Female health problems

Common health problems in children

Adolescent health

Race-related illnesses

Ethnicity and disease risk

Minority health

Racism and health

Micro Niches Under Occupational Health

Do your research to find out if there is enough to write about under any of these work-related health topics for a blog. And make sure to pick the one that you are most passionate about.

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Medical conditions among veterans

Diseases among factory workers

Common miners’ illnesses

Diseases among showbiz celebrities

Farmers health issues

Health workers’ health issues

Market women’s health issues

Programmers’ health challenges

Musician health problems

Common health problems in computer use

Stock trading health challenges

Construction workers’ health challenges

Boxers’ health challenges

Skiiers’ health challenges

Car racing health challenges

Extreme sports health challenges

Common diseases in sports

Footballers’ health challenges

Bloggers’ health challenges

Writers’ health issues

Combination of Health and Other Niches

Another creative way to choose your best health and wellness blog topic is to combine health with topics from other niches.

Education, e-commerce, relationships, personal finance, technology, travel and tourism are just a few of the popular niches in blogging that will easily allow you to create an out-of-the-box wellness blog topic.

Have a look at the examples below.

Relationship-related health issues

Health and money

Saving on health

Health industry jobs

Health and budgeting

Laboratory technician jobs, functions and equipment

Career development in the health sector

Credit card use and health

Degree programs in health

Climate change and health

Online Courses in health

Educational institutions in health

Tropical health problems

Cold climate health challenges

Common transportation diseases

Air travel health issues

Train travel health issues

Sea travel health challenges

Desert diseases

Summer health problems

Winter health challenges

Online health shops

Social Media wellness

Health Science tutorials

Medical exams prep

Infrastructural development and health

Inspirational quotes about health

Health and wellness spas

Health products in network marketing

Top health blogs and websites


Health courses

Health books

History of medicine

Fitness in sports

Historical diseases

Pandemics in history

Vacations and health

Weather-related diseases

Climate-related diseases

Holidays and health

Health apps

Business opportunities in the health sector

Jobs in the health industry

Emergency Preparedness

Health products

Health Equipment

Professional ethics for health workers

Health and Technology

Medical equipment

Top health websites and articles

Niche down to a specific illness

Are you an expert on a disease that is a major cause of death in the world? There is a high probability that you can build a successful blog in that sub-niche.

It is a good idea to consider the geographical location of your health blog’s audience when deciding on the illness that should form the central topic of your blog.

Here are some examples of common illnesses to guide you.

Skin diseases such as acne and eczema

Pandemics such as influenza, HIV/AIDS and Covid 19.

Heart disease




Bone diseases


Head injury


Post-Traumatic Stress Disorder







Strep Throat











Stomach aches

Eyes diseases

Ear diseases

Cardiac diseases

Spinal diseases

Back, neck knee pain

Ear, nose and throat diseases

Sleep difficulties


Health anxieties

Medicine, Treatment and Cure

Specific plants and their medicinal benefits

Specific drugs/medicines

Ancient medicine

Orthodox medicine

Alternative medicine


Music and health

Digestive care





Herbal medicine

Traditional health care

Digital diagnosis

Hospitals, clinics and health centres

Recuperative care

Online health solutions

Wrapping it all up

The above collection of sub-niches in health and wellness should help you decide on what you think is the best topic for your niche blog.

As you can see, the possibilities are endless. Feel free to focus on just one micro niche topic in health or bring a couple together and start building your dream health niche blog.

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Delve Deeper: 200+ Unconventional Health and Wellness Sub-Niches

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