In this most profitable untapped eCommerce niches list are such top e-commerce sub-niches as solar energy products, home office supplies, sports equipment, indoor sports, LED, Bluetooth gadgets, bathroom accessories, kitchen accessories, eco-friendly products, health and beauty, pet products and smart home devices.
Other best niches in eCommerce that complete this list of untapped e-commerce niches are apps and downloads, dating and romance, auto and recreational vehicles, trendy T-shirts, handmade items, general beauty products, vegan cosmetics and makeup.
In this post, I will share with you a giant list of potentially profitable untapped eCommerce niches.
You will also find a few high-competition, very lucrative eCommerce niches on the list. Despite the stiff competition in this area, any eCommerce niche blogger or online store owner can tweak the focus of the popular niches a bit and still transform it into a real money-making business.
Building a Profitable eCommerce Niche Blog
Do you have a passion for eCommerce? Would you love to build a profitable blog in any of the most profitable e-commerce niches for bloggers? Are you thinking about starting an online store or affiliate marketing niche site?
Maybe you want to go into dropshipping either as a side hustle or full-time venture.
Well, whatever your goals are right now, it is entirely possible for you to choose one of these untapped eCommerce niches and turn it into a profitable online business.
What is an eCommerce niche?
Let’s begin with a clear understanding of what an ‘eCommerce niche’ is.
An eCommerce niche is a distinct segment in any given market. Profitable eCommerce sub-niches usually feature as product categories on popular online marketplaces like Amazon and Alibaba.
On most affiliate program websites such as Impact Radius, and Amazon Associates, you will find that the various merchants are displayed in groups under these most profitable eCommerce niches.
Untapped Profitable E-commerce Niches
Usually, e-commerce niches that have the potential to be highly profitable are sub-niches or micro niches that are relatively untapped.
In other words, not too many e-commerce bloggers or online store operators have as yet found the potential of these profitable eCommerce sub niches let alone tried them.
This is why it is wise for any new eCommerce niche blogger or online business owner to venture into one of the untouched niches in the list I am about to show you.
Products that fall under the various niches in this list are what the top mega online stores are showcasing today.
So if you want to do your online business with Amazon, AliExpress, AliDropship, DHGate, Shopify or eBay, you might want to take on one or a couple of the trending and profitable sub-niches in this list.
Popular Online Marketplaces
As a beginner e-commerce niche blogger interested in making a profit with your niche website, you need to know the most popular online marketplaces to do business with.
Online marketplaces are the major online retail platforms where people go to sell their products online and customers visit to make their purchases online.
Are you interested in setting up an online store in addition to your e-commerce niche blog?
Whether you want to market your own goods, or promote other people’s products via affiliate marketing or dropshipping, focusing on any of these popular e-commerce marketplaces will set you on the path to success.
- Amazon
- Alibaba
- AliExpress
- Google Express
- Walmart
- DHgate
- eBay
- Etsy
- Mercado Libre
- Loragal
- Rakuten
- Facebook Marketplace
- Wish
Untapped Ecommerce Niches List
Are you ready? See below the untapped eCommerce niches list I’ve promised you. Make your selection based on your interests, experience and goals for your e-commerce niche blog.
In the list, you will realize that while some of the niches are quite broad, the majority are relatively untouched profitable sub-niches and micro-niches that are trending in most online marketplaces.
Profitable Sub Niches with Low Competition
It is advisable to focus on the untapped sub-niches in e-commerce. Because these are the low-competition ones with which your new e-commerce blog will most probably have an easier ride.
Solar Energy Products
Home Office Equipment
Sports Equipment
Indoor Sports
LED
Bluetooth Gadgets
Bathroom Accessories
Eco-friendly Products
Health and Beauty
Pet Products
Handmade Jewellery
Smart Home Devices
Car Parts and Accessories
Gaming Accessories
Travel Accessories
Babies and Kids Goods
Profitable Sub-Niches on Amazon
Granted, not all the below eCommerce niches on Amazon are untapped but they remain some of the most profitable online shopping categories. Therefore, do not hesitate to choose one or two for your niche website.
All you need are the right mindset, the willingness to keep learning and the determination to stay in the game in spite of the unavoidable challenges.
And with these, you can eventually turn your e-commerce blog into a profitable venture.
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Sports and Outdoors
Beauty and Personal Care
Books
Sports and Games
Electronics
Babies, Kids
Toys and Games
Home and Kitchen
Lawn and Garden
Clothing, Shoes and Jewellery
Additional Profitable Niches in E-commerce
Here are more profitable niches in eCommerce. An interesting thing you will notice is that some of them are just repetitions of the same niches you have already seen. But note also that the wording is slightly different in a lot of cases.
For example, ‘lawn and garden’ becomes ‘home and garden’ and then ‘yard and gardening’ while ‘toys and games’ becomes ‘toys and gifts’ and so on.
For your e-commerce blog, the bottom line is making sure that whatever combination of niche terms you choose, the most profitable products are given top priority.
Apparel
Apps and Downloads
Art and Entertainment
Automation and Motorcycles
Auto and Recreational Vehicles
B2B Services and Office Supplies
Baby, Kids and Maternity
Bags, Luggage and Accessories
Cameras and Photos
Shoes and Accessories
Computers and Networking
Cellphones and Accessories
Customized Bags
Dating and Romance
Fashion Accessories
Fitness Equipment/Gear
DIY Home Improvements
Meals Subscription
Cosmetics and Skincare
Technology
Electronics
Education
Financial
Insurance
Legal Services
Flowers
Gifts
Internet Services
Food, Drinks and Beverages
Pharmacy, Health and Beauty
Hair Products
Games and Accessories
Home and Garden
Household Appliances
Jewellery
Lights and Lighting
Musical Instruments
Organic and Eco-Friendly
Office and School
Business and Industrial
Security and Surveillance
Shoes and Accessories
Sports, Outdoors and Fitness
Toys and Gifts
Tactical Gear
Travel and Tourism
Subscription and Services
Special Occasions, Seasonal
Wedding, Party and Events
Fashion
Men’s Clothing
Women’s Clothing
Wrist Watches
Healthcare
Nutrition and Fitness
Yoga and Pilates
Spirituality
Sports
Boxing and Martial Arts
Cycling
Running
Golf
Hunting
Indoor Games
Outdoor Sports
Team Sports
Tennis
Water Sports
Games
Dating and Relationship
Entertainment
Action Figures
Gadgets
Hobbies
Fishing
Bedding Furniture
Home Décor
Home Improvement
Household and Cleaning Supplies
Pet Supplies
Tools
Yard and Gardening
Final Thoughts
Niche blogging can be an exciting online business choice. But more importantly, it is arguably the best approach to blogging if you really want to generate revenue and maximize the profitability of your blogging business.
Choosing an e-commerce sub-niche, to me, is one of the smartest ways to ensure that your blog grows to become your full-time home business.
So take that leap of faith today. Start your e-commerce blog on the back of a couple of the untapped niches in eCommerce from the list above.
Ralph Nyadzi is a self-published author and educational blogger at Cegast Academy. He took his first baby steps as an online publishing entrepreneur in 2016 and hasn't looked back since. He lives in the Central Region of Ghana with River, his adorable pet cat.
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