111 Most Profitable Untapped Ecommerce Niches List

In this most profitable untapped eCommerce niches list are such top e-commerce sub-niches as solar energy products, home office supplies, sports equipment, indoor sports, LED, Bluetooth gadgets, bathroom accessories, kitchen accessories, eco-friendly products, health and beauty, pet products and smart home devices.

Other best niches in eCommerce that complete this list of untapped e-commerce niches are apps and downloads, dating and romance, auto and recreational vehicles, trendy T-shirts, handmade items, general beauty products, vegan cosmetics and makeup.

In this post, I will share with you a giant list of potentially profitable untapped eCommerce niches.

You will also find a few high-competition, very lucrative eCommerce niches on the list. Despite the stiff competition in this area, any eCommerce niche blogger or online store owner can tweak the focus of the popular niches a bit and still transform it into a real money-making business.

Building a Profitable eCommerce Niche Blog

Do you have a passion for eCommerce? Would you love to build a profitable blog in any of the most profitable e-commerce niches for bloggers? Are you thinking about starting an online store or affiliate marketing niche site?

Maybe you want to go into dropshipping either as a side hustle or full-time venture.

Well, whatever your goals are right now, it is entirely possible for you to choose one of these untapped eCommerce niches and turn it into a profitable online business.

What is an eCommerce niche?

Let’s begin with a clear understanding of what an ‘eCommerce niche’ is.

An eCommerce niche is a distinct segment in any given market. Profitable eCommerce sub-niches usually feature as product categories on popular online marketplaces like Amazon and Alibaba.

On most affiliate program websites such as Impact Radius, and Amazon Associates, you will find that the various merchants are displayed in groups under these most profitable eCommerce niches.

Untapped Profitable E-commerce Niches

Usually, e-commerce niches that have the potential to be highly profitable are sub-niches or micro niches that are relatively untapped.

In other words, not too many e-commerce bloggers or online store operators have as yet found the potential of these profitable eCommerce sub niches let alone tried them.

This is why it is wise for any new eCommerce niche blogger or online business owner to venture into one of the untouched niches in the list I am about to show you.

Products that fall under the various niches in this list are what the top mega online stores are showcasing today.

So if you want to do your online business with Amazon, AliExpress, AliDropship, DHGate, Shopify or eBay, you might want to take on one or a couple of the trending and profitable sub-niches in this list.

Popular Online Marketplaces

As a beginner e-commerce niche blogger interested in making a profit with your niche website, you need to know the most popular online marketplaces to do business with.

Online marketplaces are the major online retail platforms where people go to sell their products online and customers visit to make their purchases online.

Are you interested in setting up an online store in addition to your e-commerce niche blog?

Whether you want to market your own goods, or promote other people’s products via affiliate marketing or dropshipping, focusing on any of these popular e-commerce marketplaces will set you on the path to success.

  • Amazon
  • Alibaba
  • AliExpress
  • Google Express
  • Walmart
  • DHgate
  • eBay
  • Etsy
  • Mercado Libre
  • Loragal
  • Rakuten
  • Facebook Marketplace
  • Wish

Untapped Ecommerce Niches List

Are you ready? See below the untapped eCommerce niches list I’ve promised you. Make your selection based on your interests, experience and goals for your e-commerce niche blog.

In the list, you will realize that while some of the niches are quite broad, the majority are relatively untouched profitable sub-niches and micro-niches that are trending in most online marketplaces.

Profitable Sub Niches with Low Competition

It is advisable to focus on the untapped sub-niches in e-commerce. Because these are the low-competition ones with which your new e-commerce blog will most probably have an easier ride.

Solar Energy Products

Home Office Equipment

Sports Equipment

Indoor Sports


Bluetooth Gadgets

Bathroom Accessories

Kitchen Accessories

Eco-friendly Products

Health and Beauty

Pet Products

Handmade Jewellery

Smart Home Devices

Car Parts and Accessories

Gaming Accessories

Travel Accessories

Babies and Kids Goods

Profitable Sub-Niches on Amazon

Granted, not all the below eCommerce niches on Amazon are untapped but they remain some of the most profitable online shopping categories. Therefore, do not hesitate to choose one or two for your niche website.

All you need are the right mindset, the willingness to keep learning and the determination to stay in the game in spite of the unavoidable challenges.

And with these, you can eventually turn your e-commerce blog into a profitable venture.

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31 Technology Sub-Niches for Beginner Tech Blogging

Sports and Outdoors

Beauty and Personal Care


Sports and Games


Babies, Kids

Toys and Games

Cameras and Photos

Home and Kitchen

Lawn and Garden

Clothing, Shoes and Jewellery

Additional Profitable Niches in E-commerce

Here are more profitable niches in eCommerce. An interesting thing you will notice is that some of them are just repetitions of the same niches you have already seen. But note also that the wording is slightly different in a lot of cases.

For example, ‘lawn and garden’ becomes ‘home and garden’ and then ‘yard and gardening’ while ‘toys and games’ becomes ‘toys and gifts’ and so on.

For your e-commerce blog, the bottom line is making sure that whatever combination of niche terms you choose, the most profitable products are given top priority.


Apps and Downloads

Art and Entertainment

Automation and Motorcycles

Auto and Recreational Vehicles

B2B Services and Office Supplies

Baby, Kids and Maternity

Bags, Luggage and Accessories

Cameras and Photos

Shoes and Accessories

Computers and Networking

Cellphones and Accessories

Customized Bags

Dating and Romance

Fashion Accessories

Fitness Equipment/Gear

DIY Home Improvements

Meals Subscription

Cosmetics and Skincare






Legal Services



Internet Services

Food, Drinks and Beverages

Pharmacy, Health and Beauty

Hair Products

Games and Accessories

Home and Garden

Household Appliances


Lights and Lighting

Musical Instruments

Organic and Eco-Friendly

Office and School

Business and Industrial

Security and Surveillance

Shoes and Accessories

Sports, Outdoors and Fitness

Toys and Gifts

Tactical Gear

Travel and Tourism

Subscription and Services

Special Occasions, Seasonal

Wedding, Party and Events


Men’s Clothing

Women’s Clothing

Wrist Watches


Nutrition and Fitness

Yoga and Pilates



Boxing and Martial Arts





Indoor Games

Outdoor Sports

Team Sports


Water Sports


Dating and Relationship


Action Figures




Bedding Furniture

Home Décor

Home Improvement

Household and Cleaning Supplies

Pet Supplies


Yard and Gardening

Final Thoughts

Niche blogging can be an exciting online business choice. But more importantly, it is arguably the best approach to blogging if you really want to generate revenue and maximize the profitability of your blogging business.

Choosing an e-commerce sub-niche, to me, is one of the smartest ways to ensure that your blog grows to become your full-time home business.

So take that leap of faith today. Start your e-commerce blog on the back of a couple of the untapped niches in eCommerce from the list above.

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Ralph Nyadzi is a self-published author and educational blogger at Cegast Academy. He took his first baby steps as an online publishing entrepreneur in 2016 and hasn't looked back since. He lives in the Central Region of Ghana with River, his adorable pet cat.

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